How can one overcome consumerism?

Consumerism, defined as an excessive inclination towards acquiring goods and services beyond one's actual needs, represents a significant challenge in contemporary society. It can lead to anxiety, dissatisfaction, debt, and a deviation from life's higher purposes. The Holy Quran, with its profound and practical teachings, offers clear pathways to escape the traps of consumerism. These solutions not only aid in financial management but also foster inner peace and contentment. One of the most central Quranic concepts for combating consumerism is the principle of 'moderation' and 'balance' (wasatiyyah). The Quran repeatedly urges believers to avoid 'Israf' (extravagance and excess) and 'Tabdhir' (wastefulness and squandering). In Surah Al-Isra, verses 26-27, Allah states: "And give the kinsman his due, and the needy and the traveler. And do not spend wastefully. Indeed, those who spend wastefully are brothers of the devils, and ever has Satan been to his Lord ungrateful." These verses clearly warn that excessive consumption and prodigality are not only undesirable actions but also lead a person towards devilish characteristics and ingratitude for divine blessings. A true believer is one who, in their consumption, neither goes to extremes nor falls short, but consumes based on genuine need, with gratitude for Allah's bounties. The concept of 'Iqtisad' (economy/moderation) in Islam also signifies balanced living and proper resource management, not necessarily extreme frugality or absolute destitution. The goal is to achieve equilibrium, allowing one to live in permissible prosperity while remaining free from the servitude of worldly matters and materialism. Another fundamental Quranic solution is 'prioritizing the Hereafter over worldly life.' A primary root of consumerism is an excessive focus on transient worldly pleasures and a neglect of the eternal life of the Hereafter. The Quran emphasizes the fleeting nature of this world and the permanence of the Hereafter in numerous verses. In Surah Al-Hadid, verse 20, Allah declares: "Know that the life of this world is only play and amusement, an adornment and boasting among yourselves, and rivalry in increase of wealth and children - like the example of a rainfall whose vegetation delights the tillers; then it dries and you see it turned yellow; then it becomes debris. And in the Hereafter is severe punishment and forgiveness from Allah and approval. And what is the worldly life except the enjoyment of delusion." This verse fundamentally shifts one's perspective on material possessions. When a person understands that wealth and possessions are merely tools to achieve higher goals and navigate this temporary life, and that true value lies in good deeds and preparation for the Hereafter, they are no longer enslaved by material competition. This perspective eliminates greed and craving for more possessions, bringing peace of mind. The Quran cautions us against letting the world be our sole concern, advising us to enjoy its lawful bounties while making divine pleasure and eternal salvation our ultimate goals. Thirdly, the Quran promotes 'contentment and gratitude' (Qana'ah and Shukr). Consumerism often stems from feelings of inadequacy and comparing oneself to others. In contrast, the Quran proposes contentment and gratitude. Contentment means being satisfied with what Allah has provided and not being overly greedy for more, while gratitude means appreciating existing blessings. In Surah Ibrahim, verse 7, Allah states: "And [remember] when your Lord proclaimed, 'If you are grateful, I will surely increase you [in favor]; but if you deny, indeed, My punishment is severe.'" Gratitude not only leads to an increase in blessings but also purifies the heart and mind from greed and avarice. When an individual is grateful for what they have, they feel less need to purchase new items to fill internal voids. This perspective, instead of seeking happiness externally through objects, finds it internally through a connection with God. A contented person enjoys what they possess and remains distanced from the clamor of material competition. Fourthly, 'spending in charity and helping the needy' is a vital pathway. Islam considers wealth a divine trust and strongly emphasizes the necessity of spending it in the way of Allah. Giving from one's possessions not only helps meet societal needs but also prevents excessive attachment to wealth. In Surah Al-Baqarah, verse 261, Allah says: "The example of those who spend their wealth in the way of Allah is like a seed [of grain] which grows seven spikes; in each spike is a hundred grains. And Allah multiplies [His reward] for whom He wills. And Allah is all-Encompassing and Knowing." This verse illustrates that charity does not diminish wealth but rather leads to its blessings and increase. When a person, instead of hoarding wealth, utilizes it for good deeds and helping others, they are liberated from greed and stinginess, attaining spiritual peace. Charity strengthens empathy and social responsibility, steering individuals away from material self-obsession. This act severs worldly attachments and connects one to the Hereafter. Finally, to escape consumerism, the Quran invites 'reflection and contemplation' on divine signs and the wonders of creation. When a person ponders the grandeur of existence and the transient nature of this world, the true values of life become clear, and they are less likely to fall into the trap of worldly glitter. A conscious and purposeful life, guided by Quranic teachings, is the best antidote to the temptations of consumerism. By looking beyond material needs and focusing on spiritual and moral dimensions, one can lead a fulfilling and peaceful life. This path does not imply asceticism or abandonment of the world but rather a proper and intelligent use of this world as a cultivation ground for the Hereafter, without becoming its servant or slave. This balanced life not only frees the individual from material bonds but also guides them towards true and eternal happiness, a happiness not achieved by accumulating goods and brands, but by the growth of the soul and heart.